Jennifer Long
Jennifer Long
Board Advisor
Ice Blue

Jennifer started her career training initially as an accountant at Price Pearson and became integral in the design, marketing, selling and supporting of their first software product ‘Tax Shield P11D Manager’, a product that continues to serve over 800 companies globally ranging from blue-chip PLC organisations, through to medium and small SMEs.

With a background in marketing, accounts, project management, and the design of technical cloud-based software applications, Jennifer trains in both the UK and USA with Adobe, Google and Microsoft and is a Fellow member of the Institute of Direct Marketing. She is IT and Marketing Director for Price Pearson Chartered Accountants and Managing Director for IceBlue, a technology focused digital marketing, bespoke cloud-based applications and Microsoft Azure infrastructure company based in Worcestershire.

Passionate about local business engagement, and Innovation she has been integral in the design and drive behind the award winning “find it in” business portals and has led the delivery of hundreds of “meet the buyer” events focused around large, local infrastructure projects for Worcestershire, Birmingham and the Black Country.

She is a board member and SME Champion for Worcestershire LEP, an active board member of Re-Wyre in the Wyre Forest and an advisory board member for BetaDen, Worcestershire’s Tech Accelerator for entrepreneurs and scale up businesses. She regularly speaks at events about digital marketing, software solutions to drive efficiency, Cyber Security and GDPR.